Stop the clock - AW19'20

Buy here our AW 19’20 Stop the clock collection, presented in Portugal Fashion

Just as William Faulkner said “Clocks slay time. Time is dead as long as it is being clicked off by little wheels; only when the clock stops does time come to life.”

STOP THE CLOCK collection is inspired by this automated society we live in, the habits and customs of future leaders are being shaped with a wrong notion of time. With this new era of gadgets, the new leaders of the world don’t know how to stop and how to silence. Quiet time and contemplation is a lost concept and the new description of loneliness is being rewritten by the people behind the scenes. Wit not enough hours in a day to do all the task and all the living, depression and social dissociation problems arise. The world is going to fast, to soon and to a superficial.

This AW19’20 Susana Bettencourt’s collection is the voice and the message to all the screen addicts and overload minds of the world.

Susana Bettencourt’s graphic mission is to extol and represent into images the huge gap between when time was seen in analog Clocks and the now, where all numbers and hours, are digital mazes created by electronic chips.

“Yesterday is relative, tomorrow is speculative, but today is electric. That’s why it’s called current” by Travis Dultz.